Mainland implements follow-up campaign for Lista Office
Following the rebranding of Lista Office and the accompanying campaign imagery, the Swiss manufacturer and supplier of office furniture systems is now launching the follow-up campaign.
The campaign, which has been further developed by Festland, aims to sharpen Lista Office LO's positioning as number one in the Swiss market and is based on the existing image world, the agency writes in a press release. However, the emphasis is no longer just on the design, but also on relevant brand attributes, represented by colorful objects. These would form a striking contrast to the white (Zollverein) space, which is also furnished with white products.
The campaign launched at the end of May starts with two subjects: while the "Bust" subject focuses on support from customized planning to after-sales service, the "Sunflower" subject is dedicated to the good climate in the workplace and the resulting productivity of employees. Further subjects are planned for the fall.
The campaign will appear in the trade media until the end of the year and will be supplemented in the fall by an appearance in leading business publications.
Responsible at Lista Office LO: Sergio Renda (Head of Marketing and Innovation). Responsible agency: Mainland St.Gallen/Zurich. Photography/Image Editing: Scheffold Vizner.
