Mainland: Mysterious code posters for code professionals
The year 2012 began in St. Gallen with a mysterious advertising campaign: Large posters throughout the city show nothing but a blue QR code. The solution to the mystery is no secret—at least not to people who know how to crack codes.
Festland, with locations in St. Gallen and Zurich, has launched a special poster campaign. The white posters show nothing more than a blue code. If you have a cell phone with a code reader function, or if you know a little about codes, you will quickly find the solution to the riddle. If the poster is photographed with the code reader of a cell phone, one is directed to a mobile website of Festland. Here one learns that the agency codefeste is looking for reinforcement for its web team. Festland invites all those who feel attracted by the video tour and project examples to apply immediately via cell phone.
View mobile website for the campaign? Simply photograph the poster shown with your cell phone (requires a code reader):
