Mainland: Launch campaign for Ostschweiz am Sonntag
On March 3, 2013, *Ostschweiz am Sonntag*—the seventh edition of the *St. Galler Tagblatt* and its regional editions—will be published for the first time. To announce this, Festland has developed a campaign.
This is intended to highlight the changed Sunday behavior of Mr. and Mrs. Eastern Switzerland. The campaign also includes the microsite Tagblatt.ch/sundayTV and radio advertising, as well as various filler ads aimed at both readers and distributors.
Responsible at the St. Galler Tagblatt: Daniel Ehrat (General Manager Tagblatt Medien), Urs Bucher (Publishing Director), Franziska Signer (Deputy Publishing Director). Responsible at Mainland: Daniel Peterer (overall responsibility), Benedikt Skalsky (responsibility digital), Othmar Geser (creative direction), Katrin Bohrer (art direction), Sandra Gmünder (graphics), David Wyssen (screen design), Katharina Mauch (programming), Lucas Roos (concept/text), Marco Casile (strategy), Andi Ackermann, Marc Boltshauser (consulting), Ammann & Siebrecht photographers (photography).
