Mainland: Playing with numbers for the NZZ annual reports
The advertising agency Festland has designed the NZZ Media Group's annual reports. These are intended to reflect the corporate strategy of an integrated and uniformly managed media group.
For the first time, the NZZ Media Group, Tagblatt Medien and LZ Medien are presenting reports that are standardized in terms of content and form, but which also take individual circumstances into account. Festland developed a modular design concept for this purpose. Figures play a key role in the current annual reports - and not just in the annual financial statements. Under the motto "Figures of the year", a review of the year presents figures that made the headlines - from Usain Bolt's world record of 9.58 seconds over 100 meters to the CHF 4,500,000 that Roman Polanski had to deposit as bail for his release to Gstaad.
Responsible at the NZZ Media Group: Bettina Schibli (Head of Corporate Communications), Hanspeter Kellermüller (Head of General Secretariat). Responsible at MDD, Management Digital Data: Nadine Künzli.
