Ferrari natural finish
Spielzeug Publicis «abandoned» wooden toys—the kind we remember from days gone by—as part of a guerrilla marketing campaign for Pastorini.
In a guerrilla campaign for Pastorini, Spielzeug Publicis "exposed" wooden toys as we remember them from the old days. With a lot of imagination, children could turn a block of wood into a Ferrari, a stick into a sword or a cardboard box into a castle. The wooden Ferrari has been spotted in various parking lots in Zurich.
