Television, food and advertising are top online
The online sector is booming. But not all industries are capitalizing on this trend to the same extent. The industries that have focused most intensively on their own online presence over the past eight years are television, food and beverage, and advertising agencies themselves.
The study by Swiss market research company Argyou of more than 3,600 domestic and foreign industry websites shows that television, food & drink and advertising agencies occupy the top three positions in terms of online industry activity. Among the TV stations, German channels such as ZDF or Pro7Sat1 Online are in the lead. The number of requests for impact data from all providers with portals in all sectors was measured. A Swiss "search engine" measures the impact of the content of all providers by systematically checking what is searched for in over 180 search engines, social media and directories and comparing it with any competitors.
In some sectors, there is a real "spring awakening" in terms of online activities, as websites are often outdated and in urgent need of a refresh. These include the tourism industry and private banks in particular. Many websites are currently being redesigned or rebuilt and made mobile-friendly. Unfortunately, the most exciting content is often lost during the conversion to so-called "dynamic" or "responsive design". The online market researchers at Argyou in Baar are trying to avoid this with their measurements in the interests of the sectors concerned and their customers with appropriate control measurements.
| Ranking list of online industry statistics 2006-2014 | |
| Ranking list | Industries 2006-2014 |
| 1. | TV Television |
| 2. | Food & drink |
| 3. | Advertising agencies |
| 4. | Banks |
| 5. | Health |
| 6. | Retail trade |
| 7. | Trend companies |
| 8. | Pharma |
| 9. | Tourism |
| 10. | Associations |
| 11. | IT consulting |
| 12. | Electricity plants |
| 13. | Industry Switzerland |
| 14. | Private banks |
| 15. | Online stores |
| 16. | Directoires & search engines |
| 17. | Market research |
| 18. | Furniture |
| 19. | Online advertising |
| 20. | Automobile |
| 21. | Newspapers |
| 22. | Jewelry |
| 23. | Chemistry |
| 24. | Radio |
| 25. | Telecom |
| 26. | Schools |
| 27. | Consulting |
| 28. | Electrical appliances |
| 29. | Photography |
| 30. | Real Estate |
| 31. | Football |
| 32. | Health insurance companies |
| 33. | Travel |
| 34. | Games |
| 35. | Sporting goods |
| 36. | Insurances |
| 37. | Bicycles & Bikes |
| 38. | (...) |
E-shops with the widest range and no recession
In terms of volume, e-shops are by far the largest providers of content and products, followed by travel providers with a large number of destinations and offers. In terms of news providers, the electronic media are clearly in the lead. However, newspaper publishers are slowly catching up, particularly with specialist sections and magazines.
Interestingly, due to the strong Swiss franc and the resulting decline in incoming orders from abroad, many sectors finally have time to revise their online presences and e-shops and adapt them to the ever-increasing demands of potential users.
