Vacations are written with V

In contrast to travel brands, which are primarily sold through travel agencies, direct sellers lack active references from travel consultants. For a direct seller such as Vögele-Reisen, the image of security and reliability is therefore very important. To mark its 20th anniversary, the Vögele-Reisen logo and catalogs were given a striking makeover. This was accompanied by the launch of an image campaign with the aim of strengthening confidence in the brand and gently rejuvenating the existing audience. The simple message is based on the well-known mnemonic for the alphabet from early school days - the "Vögele-V". It is simply claimed that at Vögele, "Verien" has been written with Vögele-V for 20 years, like "trust" and "reliability". With a wink, this is a reference to the current anniversary and the company's many years of experience as a reliable tour operator.
For once, the main medium is local radio, with funny, short episodes from loyal Vögele customers who have been persistently writing "Verien" with a "V" for 20 years. The campaign is accompanied by posters, e-boards and cinema spots.
The Zurich ASW agency Polytrop, based in Adliswil, is responsible for the redesign, concept and realization. Having served Imholz-Reisen for many years, it is no longer an unknown quantity in the travel industry.
It remains to be seen whether "Verien" will be found under "V" in the dictionary after the anniversary year or whether it will take a few more years.

Andreas Panzeri