Felix Partner: Real estate marketing for Swiss Life
The Felix Partner agency created and implemented a brand identity for Swiss Life's Zurich real estate division.
Being at home on an idyllic plateau, on a mountain shoulder above the Wehrenbach with a view of the city. Uniquely well taken care of in one of eight spacious and magnificent condominiums at Drusbergstrasse 62. For this purpose, Felix Partner, in close interdisciplinary collaboration with Felix Partner Architektur, developed the naming "Grandeur Zurich", the claim "At home in all dimensions", the visual implementation of the corporate design as well as all communicative measures: Brochure and sales documents, the Website with the basic theme of generosity in grandeur style with a lot of (white) space, various image-building advertisements as well as small ads to actively support the sale by Swiss Life Immopulse.
Responsible at Swiss Life: Rolf Belser. Responsible at Felix Partner Design, Zurich: Rahel M. Felix (CD); Alischer Makarow (AD); Alischer Makarow (graphics); Ralph von Fellenberg (text/concept); Veruschka Müller Suter (consulting).
