Felix Partner Design stages the Luisa Zurich
Turning Old into New. With Luisa Zürich, Felix, a partner at Nova Property Fund Management, shows how a perfectly ordinary townhouse in Zurich’s 5th district is being transformed into a hub for modern city dwellers.
Twenty small apartments are being created in Zurich's Kreis 5 through the renovation of an old building, which, despite their compactness, are intended to offer a high level of comfort for individuals. Urban, young individualists who want to live in the direct vicinity of the urban nightlife district in Zurich and who attach as much importance to lifestyle as to architecture and location are to be addressed, especially in the immediate vicinity of the property.
With the name Luisa Zurich, a traditional and today again popular first name was taken as a hook. It is to form the common thread for the modern interplay between old and new. The specially created lettering forms a trendy pattern that is used as a graphic background. The youthful, reduced language with the claim "The minimal maximum" is intended to be cheeky and fresh, as are the black-and-white images of the potential residents.
Client: Nova Property Fund Management. Marketing: Cavegn Real Estate. Responsible agency: Felix Partner Design. Concept, text, design, photography, programming: Rahel M. Felix, Daniel Matter (Headlines), Benjamin Rauber.
