Feldervogel celebrates Titlis/Engelberg as an icon
Titlis Mountain Railways, Hotels & Restaurants has revamped its website. The Lucerne-based agency Feldervogel was responsible for the project.
Engelberg-Titlis Tourism has joined the new appearance. The new appearance is also characterized by the silhouette of the Titlis. The color scheme in light blue, white and gold is intended to provide airy lightness and a noble impression, the agency said in a statement.
The appearance of the "Titlis Glacier Mountain" is also aimed at the Asian markets. The golden elements in particular are intended to make the brand appear valuable and prestigious. The name "Glacier Mountain" emphasizes the motto: Snow and glacier ice also in summer.
Variants for different markets
The wording in the logo as well as the various websites, advertisements and flyers differ depending on the geographical location of use. The key messages and images are tailored to the expectations of local or then non-European markets, according to the agency. The definition of the corresponding key elements was based on a value analysis with Ovrea Corporate Personality. Feldervogel uses this tool to determine a brand's value inventory, the expectations of the target groups and the direction in which the communication needs to be developed.
The agency is currently implementing the new appearance in collaboration with the clients in Engelberg. All offline and online media, including signaling, 3D applications, jackets, flags, tickets and ski passes, are being redesigned and rewritten.
