Feinheit is involved in successful campaigns against the halving initiative
The Halving Initiative was decisively rejected on March 8, 2026, with 61.9%. The Zurich-based agency Feinheit was involved in the referendum campaign at various levels and developed campaigns for the Swiss Socialist Party (SP), the Swiss film associations, and the association Souveräne Medien Schweiz.
With 61.9%, the Swiss electorate rejected the halving initiative by a landslide yesterday. The result is a clear success for the public service and the Swiss media system. The Zurich agency Feinheit was involved in various campaigns against the initiative.
Emotional visual for the SP Switzerland
Feinheit developed an emotional visual for the SP Switzerland that shows where a weakening of the public media leads: To more influence by billionaires who buy media titles and use them as mouthpieces for their ideologies. To more disinformation, more fake news, more Musk and more Trump.
Campaign for Swiss filmmakers
The agency took on extensive tasks for the Swiss film industry associations: It developed the campaign strategy and branding, carried out creative processes together with the filmmakers and implemented a campaign website with a testimonial function. Feinheit also designed advertising materials such as flyers and small posters, managed the social media channels and was responsible for online marketing. In addition to a wide reach on social media, the campaign clips based on popular productions such as Tschugger, Winter Palace and La Linea della Palma were shown in numerous cinemas across the country. Many of these productions would never have been made without SRG.
Digital campaign for sovereign media in Switzerland
Feinheit worked together with David Schärer Studio (DSS) for the main campaign of the Souveräne Medien Schweiz association and supported the development of the campaign strategy. While DSS developed the visuals and campaign branding, took care of the committee structure and was responsible for media relations and OOH media planning, Feinheit managed the digital campaign. The agency produced a wide range of multimedia content, managed the social media channels and community development, including digital fundraising. It also created a campaign website with a testimonial function, store and regional committees.
The clear "no" at the ballot box is the result of strong mobilization and an extremely high level of commitment from various sections of the population, professional groups and language communities. The people have made it clear that they do not want to halve the SRG - the public media remain the spearhead in the fight against fake news and disinformation, provide all parts of the country with balanced information in four languages, promote Swiss film and cultural production and make an important contribution to cohesion in the country.
More information: www.feinheit.ch
