Finesse: "Let the music play!"
Raiffeisen aims to reach music enthusiasts directly through Facebook with a new game. The music quiz, designed by the agency Feinheit, tests players' knowledge of well-known songs.
The decisive factor here is how quickly you can correctly identify a music title, an artist or an album title from a selection of three suggestions. For five questions, you can prove your talent and compete with other music enthusiasts. In addition, a group of players can be put together via Facebook, in which you can then compete against other teams.
The motto of the game is: "Win together and then go to a concert together with the tickets you win". You can play along as often as you like. The existing music list is large enough to avoid repetitions that would spoil the game enjoyment. The best score of each player counts in the end. In the first round of the game, which ends on November 14, 2011, the top three teams can win tickets to a Lenny Kravitz concert.
The Feinheit agency is responsible for the concept and implementation of the game.
Responsible at Raiffeisen: Marcel Schumacher (Head of Campaign), Mario Dietsche (Head of Target Group Marketing). Responsible for fineness: Thileeban Thanapalan (concept and implementation), Moritz Zumbühl (CEO consulting until implementation).
