Federer is even more valuable as an advertising medium after Wimbledon

 
What does Roger Federer's defeat to Rafael Nadal at Wimbledon mean for the brand value of the Federer name? In an interview with Blick am Abend, Emanuel Probst, Managing Director of advertising partner Jura, says that the name will not become any less valuable. On the contrary, "now that the battle for the number 1 spot in tennis is even more exciting, the attention is even greater and it is even more valuable for us." Probst still believes in Federer. He will continue to play at the top for many years to come. "Having him as a partner is a huge coup." The relationship with Federer is a long-term one. This will not change even if Federer is no longer number 1. When asked whether Federer is an icon like Bernhard Russi, Probst says: "Yes, but worldwide. Federer is a global star. With a good character."