FDP wants to move away from the "Rösslistumpen image"

The Free Democratic Party (FDP) is going into the next elections with a new logo. On Monday, the new design with a three-dimensional Swiss cross and the claim "FDP. We Liberals" will go online on Monday. The FDP wants to become a young, sensitive, urban and women-friendly party, said party president Fulvio Pelli in Bern on Friday, according to SDA. In order to renew itself, Switzerland's encrusted political system needs a renewed FDP with a fresh image. The FDP also wants to inspire optimism and not spread fear of the future. The FDP wants to tackle four areas: intelligent Switzerland, growing Switzerland, fair Switzerland and open Switzerland. These values must be "liberally" charged, said marketing manager Rudolph Schürmann from the Zurich agency Neutral. The FDP wanted to get away from the "Rösslistumpen image" and described the Swiss cross as one of the best "brands". Kaspar Loeb, Managing Director of the advertising agency Publicis, described this as correct, but rather when talking about Swiss chocolate. Similar to the CVP, which also used the Swiss cross last summer, Loeb believes that the FDP's logo change points to a lack of direction among the center parties. The manifesto "A Switzerland on the move - a successful Switzerland" appears in a new design in an enzian dark blue with the signature "FDP We Liberals, PRD Les Radicaux, PLR I Liberali, PLD Nus Liberals". The red and blue circular signet with a white square inscribed on it disappears.