FCB Zurich/IPG: Zurich surprises parents with "Kinderviews
FCB Zurich developed a project for Zurich Insurance called «The Kinderviews.» As the title suggests, 15 children were interviewed and asked to answer questions about their parents and on the topics of love and protection.
The idea has its origins in the deep desire of all parents to be able to look inside the heads of their children. That made this idea possible. The special thing about the children's interviews was that the parents sat in the next room and were able to follow the interview live on a monitor. The children, who were interviewed by nannies in a playful way, gave funny, surprising and sometimes very emotional answers. The result of all the children's interviews is this short film, which is being used online and has already achieved over 100,000 views within the first 24 hours.
https://www.youtube.com/watch?v=aXW-YRY7ZqY
The video itself has a teaser function and is intended to pave the way for Zurich Insurance's upcoming family campaign. Priska Kaspar, Head of Campaigns & Advertising at Zurich Insurance and mother of three children herself, comments on the project: "Family is a topic that moves us all at Zurich. Almost everyone involved in this project is a parent themselves. That's why we wanted to create something that speaks to us parents from the heart. We all want to know what our children feel and think."
The aim of this idea is to position Zurich among parents and parents-to-be as experts on the topic of family, because the children's interviews are followed by a broad-based family campaign with print, TV and digital banner use. Only then will Zurich products be discussed. The launch of the campaign is scheduled for July.
Responsible at Zurich Insurance: Marie-Sophie Teyssier; Tania Moghrabi Cook; Gian Gartmann; Priska Kaspar; Philipp von Schulthess. Responsible at IPG / FCB Zurich: Dennis Lück (Creative Direction); Hanja Baruschke, Flavio Meroni (Art Direction); Carmen Köll, Annika Hofmeester (Consulting). Responsible at WirzFraefelPaal: Stefan Fraefel (Producer); Gabi Benz (Production Manager); Adrian Wisard (Director). Responsible at UM Media: Cici Steinmetz (Client Service Director); Martin Osen (Head of Online).
