FCB Zurich/IPG: Declaration of love for the feet

Because we take movements such as climbing stairs, doing sport or cycling for granted, we unfortunately often only realize how valuable they are when it's too late. The FCB Zurich online film therefore uses the example of our feet to celebrate what we can do every day thanks to them.

In emotional images, the video shows that even the most everyday actions are something very special and should be protected with the new insurance from Zurich. The film is used as a YouTube preroll and in banners. The campaign is accompanied by a print motif showing the key scene from the video.

Responsible at Zurich Insurance: Marie-Sophie Teyssier Tania Moghrabi-Cook Barbara Kaltz Manuel Woelki. Responsible at IPG / FCB Zurich: Creative Direction: Dennis Lück (Creative Direction); Flavio Meroni, Lukas Wietlisbach (Art Direction); Text/Concept: Marietta Mügge, Nemi Gajic (Text/Concept); Fabian Rietmann (Graphics); Carmen Köll, Stephanie Schmutterer (Consulting). Photo: David Oxberry. Responsible at WirzFraefelPaal Producer: Stefan Fraefel (producer); Nina Wirth (production manager); Adrian Wisard (director); Michael Saxer (camera). Responsible at UM Media: Christian Spaan (Group Head Planning); Senior Planner: Doreen Kopischke (Senior Planner).