FCB Leutenegger Krüll sleeps for Bico again

The bed and mattress manufacturer Bico has chosen FCB Leutenegger Krüll (FCBLK) as its new advertising agency. The Walliseller agency replaces Grendene Ogilvy & Mather.FCBLK had already been working for Bico for 17 years - until 1991 - when it was known as Dubach Werbeagentur. The legendary craftsmen's twins with their claim "Für ä tüüfä gsundä Schlaf", which is still used today, originate from this agency. According to agency manager Peter Leutenegger, the claim is to be used more frequently again.