FBM: Complete appearance for Viva Verdi realized
The opera show *Viva Verdi* will have its world premiere at the Hallenstadion in Zurich in December 2012. FBM Communications was responsible for all the artwork, including the creation of a logo. The Zurich-based agency is also handling media relations.
Verdi's music is captivating, the melodies are passionate and his music was created under the radiant Italian sun, the agency said in a press release. The design of the word mark and the graphic design for the Viva Verdi communication are based on these criteria: powerful, intense and touching. The logo design was based on clear lines and the choice of colors on warm, fiery tones that match Verdi's music.
Carrying out the media work for a show that had never been performed anywhere before proved to be a particular challenge. Compared to established guest performances, unambiguous communication with the exact content is of great importance.
Responsible at Mobile Productions: Heinrich Nüssli (Executive Producer). Responsible at Rent a Show: Angelo Stamera (Managing Director), Susanne Notter (Marketing). Responsible at FBM Communications: Carmen Schiltknecht (overall responsibility), Marianne Kieser (Graphic Designer), Lana Lamesic (Junior Graphic Designer), Marcel Theiler (Public Relations), Nathalie Blumer (Public Relations).
