FBM Designs a Complete Brand Identity for Einsundeins
Starting today, the Wallisellen-based construction company will operate under the new name «Eins+Eins Die Baumanagement AG.» The entire brand identity was developed by the Zurich-based communications agency FBM Communications.
The construction company emerged as an independent entity from Früh Immobilien & Partner. The new name is intended to represent the two partners—Eins+Eins and Früh Immobilien & Partner—who have merged to form a single company. From naming to branding and the website design, the agency FBM Communications advised the client throughout the process.
Choosing a name was a significant step, explains Carmen Schiltknecht, Managing Director of FBM Communications. «The name was intended to reflect the partners» expertise and symbolize a personal relationship with customers.” The purple color used in the logo design is also associated with dignity and wisdom, which is very fitting for the
"It is a young company," Schiltknecht continued.
In addition to logo design, the agency is responsible for stationery, building and vehicle signage, the design and development of the website, and public relations.
Person in charge at Eins+Eins Die Baumanagement AG: Markus Affolter (Executive Management), Corina Egli (Executive Assistant). Responsible at FBM Communications: Carmen Schiltknecht (Concept & Overall Management), Julia Trunkwalter (Project Management & Organization), Stephanie Büchel (Graphic Design), Nathalie Blumer (Public Relations).
