FBM Communications: Sustainability brochure developed for Wipf
Wipf has been active in the packaging industry for nearly 100 years and has been making the company more environmentally friendly since 2003. The company aims to highlight this to its customers and partners in a brochure.
The illustrations for the 20-page sustainability brochure are the result of a collaboration between Wipf and the Küsnachter Lakeside School, writes the Zurich agency FBM Communications in a press release. This is because sustainable management is primarily done with future generations in mind. Pupils from two classes at the school spent several weeks studying the topic of sustainability and also visited the Wipf plant as part of this.
At the end of the project, each pupil recorded their message on sustainability in a drawing, as the story continues. These pictures were printed on T-shirts so that each child could be photographed with their motif. The sustainability brochure and a poster with Alyssia Matter's winning T-shirt will be sent to Wipf's partners and customers in a folder entitled "You're never too young to take care of the environment".
Responsible at Wipf: Karin Weidmann (Marketing). Responsible at FBM Communications: Carmen Schiltknecht (overall responsibility/text), Daniel Käser (art director), Marianne Kieser (graphic design), Kim Unholz (order processing), Nathalie Blumer (public relations)
