Fast Track lets Merkel speak for casting show
The Zurich-based advertising agency Fast Track has developed a print campaign for the show «Supermodel» on 3+. In the campaign, public figures such as German Chancellor Angela Merkel encourage viewers to apply for the show with the slogan «Make something of yourself—ditch your apprenticeship!».
Zurich-based advertising agency Fast Track has developed a print campaign for the "Supermodel" program on 3+. The campaign follows on from cinema, TV and radio commercials. In it, personalities such as Queen Elizabeth II and German Chancellor Angela Merkel call on viewers to apply to 3+ to become Swiss supermodels with the ironic slogan "Make something of yourself, quit your apprenticeship!".
Dominik Kaiser, founder and CEO of 3+, comments on the ads as follows: "The print ad for the latest 3+ in-house production Supermodel is of course to be understood ironically. Many young people today assume that you can take part in a TV show without doing much, then become a star straight away and therefore don't need any training. Of course, things are different in real life, and that's exactly what they want to show in the show. The road to success is long and hard and a solid education is very important and an essential foundation and prerequisite for this, Kaiser continued.
The ads can be seen in Schweizer Illustrierte, 20 Minuten and the cinema magazine Close-up as well as on internet banners. They complement commercials with the claim "Enough inner values? - Then apply to be a supermodel on 3+".
Dominik Kaiser, founder and CEO of 3+, comments on the ads as follows: "The print ad for the latest 3+ in-house production Supermodel is of course to be understood ironically. Many young people today assume that you can take part in a TV show without doing much, then become a star straight away and therefore don't need any training. Of course, things are different in real life, and that's exactly what they want to show in the show. The road to success is long and hard and a solid education is very important and an essential foundation and prerequisite for this, Kaiser continued.
The ads can be seen in Schweizer Illustrierte, 20 Minuten and the cinema magazine Close-up as well as on internet banners. They complement commercials with the claim "Enough inner values? - Then apply to be a supermodel on 3+".
Responsible at Fast Track: Florian Beck (CD), Thomas Berger, Corinne Bresch, Matthias Günter (graphics), Suzanna Kovacevic (art buying), Daniel Gerber, Alexandra Kellenberger (consulting).
