FASPO and SW: closing ranks for sponsorship
The German Professional Association for Sponsorship (FASPO), whose office is located in Switzerland, will join the Swiss Advertising Association (SW) on January 1, 2007. The aim is to pool resources in the area of sponsorship.
The German professional association for sponsoring FASPO, which has an office in Switzerland, will join the umbrella organization Schweizer Werbung (SW) on January 1, 2007. The aim is to join forces in the field of sponsorship. A trend-setting decision. According to the "Advertising Trends 2006" study by the Handelszeitung, the FASPO sponsorship association represents 10 percent of the advertising volume in Switzerland. With the joint presence of Swiss Advertising and FASPO, interests can be articulated more intensively and in a more targeted manner in future, according to the media communiqué issued on Thursday.
Above all, Swiss Advertising hopes to gain more weight in the current disputes regarding advertising bans and ambush marketing (free-rider marketing). In connection with legislative processes, it will be able to make a stronger presence and voice the key concerns of the sponsorship market in all relevant areas, the press release continues.
Above all, Swiss Advertising hopes to gain more weight in the current disputes regarding advertising bans and ambush marketing (free-rider marketing). In connection with legislative processes, it will be able to make a stronger presence and voice the key concerns of the sponsorship market in all relevant areas, the press release continues.
