Farner supports Sonos in PR and storytelling
Sonos, the leading Wi-Fi-based home audio system, has commissioned the agency Farner Consulting to handle its public relations for the Swiss market. This marks the first time a Swiss agency has taken on all PR responsibilities for Switzerland.
Sonos offers a multi-room concept for the simultaneous music experience in different rooms and with a large selection of different music streaming services. Sonos found a new partner in Farner for the conception and local implementation of media and public relations. In addition to their PR expertise, the data-based audience & market insights from Farner's Digital Marketing Unit also contributed to winning the mandate, according to a statement.
As part of the collaboration, Farner brings Sonos closer to Swiss customers and media in all language regions through strategic communications consulting. In addition to product PR and storytelling, media relations and media monitoring, Farner also manages the Swiss media office to make Sonos more visible in this country. "Switzerland is becoming more and more relevant for us. We see a lot of potential for Sonos there and are therefore now showing more presence and investment," says Paul Perzlmaier, Director Austria & Switzerland at Sonos.
The mandate is managed by Manuel Bucher (Consultant Brand Communications) and Senada Haralcic (Junior Social Media & Community Consultant) in close coordination with the agency offices in Lausanne and Lugano.
