Farner positions Balgrist Center for Paraplegia
Farner was commissioned by Balgrist University Hospital to launch a multi-year campaign in the greater Zurich area. The aim of the campaign is to position the Balgrist Center for Paraplegia as the first address for paraplegia in the Zurich catchment area.
In addition, a new research fund will be publicized. Posters, advertisements and the Website are intended to show that patients at the Balgrist Center for Paraplegia remain integrated into a real living environment in the city of Zurich with all its advantages during their rehabilitation. They also benefit directly from the research results of the in-house research department of the only university center for paraplegia in Switzerland, the agency said in a statement Thursday.
"Closer" is the central campaign message - closer to the varied city life, closer to the research results of today and tomorrow, closer to paraplegics and their everyday needs. The campaign ambassadors are employees of the center. On the Blog researchers and affected persons, caregivers and relatives tell each other personally what concerns and moves them. The exchange platform is intended to stimulate dialogue about the problems surrounding paraplegia.
Responsible at the Balgrist Center for Paraplegia: Serge Altmann (Hospital Director Balgrist University Hospital), Armin Curt (Chief Physician and Director Balgrist Paraplegia Center), Nicole Schweizer (Head of Communications). Responsible at Farner: Martina Vieli (PR Consulting Manager), Alexander Roosdorp (Advertising Consulting Manager), Matthias Berg (CD, Text), Noëmi Baumann (PR Project Manager), Tsunshan Samson Ng (AD), Peter Thieu (Web Programming), Nina Wick (Media Planning), Thomas Plain (Photography).
