Farner positions the "Good Morning" movement
The new economic liberal movement "Good Morning" wants to operate independently of party and association structures and launch a new political network. Farner supports the movement with a fresh image.
The new economic liberal network wants to wake up Switzerland and get involved in the political landscape, as Farner writes in a statement. As a young movement, detached from party interests, Good Morning is committed to an innovative and prosperous Switzerland in which everyone can develop freely according to their wishes and abilities. The Farner agency supports Good Morning with a fresh appearance and implements the launch communication across all channels.
"With a modern and honest campaign, Farner Consulting helps us to be heard by politicians and the public," explains founding member Philip Ransome. The network's content is aimed at a predominantly young audience, and the campaign is played out mainly on digital channels - peppered with actions in the analog space and with editorial media work. As its first political project, Good Morning is fighting against the Juso's 99% initiative.
Responsible at Farner: Dimitry Parisi (Consulting Management and Digital Strategy); Michel Grunder (Strategy and Media Relations); Simona Marty (Media Relations); Jakob Ehrensperger (Digital Campaigning); Markus Gut (Branding); Fabian Sigg (Creation). Good Morning: Philip Ransome (Co-Founder).
