Farner Index: More investment in communication in 2007
The Swiss economy plans to make significant investments in the communications sector in 2007. This trend is evident from the recently published Farner Communications Index.
The Swiss economy is planning to make considerable investments in the communications sector in 2007. This trend can be seen in the recently published Farner Communications Index. Nine out of ten Swiss companies have increased or maintained their communication budgets for 2007. The reason given by 25 percent of the companies for the changes in their budgets is to adapt to future requirements, while 13 percent of the companies have changed their available funds.
The Farner Communication Index started with a value of 71 at the beginning of the measurements in 2003 and has now reached a five-year high of 91 percent. It is compiled by the opinion research institute Isopublic on behalf of Farner Consulting and is based on a representative survey of the 500 largest Swiss companies. The index covers the entire spectrum of corporate communications, in particular PR, advertising and events. It is surveyed every year at the turn of the year and reflects the intentions and expectations of Swiss companies in the communications sector.
The Farner Communication Index started with a value of 71 at the beginning of the measurements in 2003 and has now reached a five-year high of 91 percent. It is compiled by the opinion research institute Isopublic on behalf of Farner Consulting and is based on a representative survey of the 500 largest Swiss companies. The index covers the entire spectrum of corporate communications, in particular PR, advertising and events. It is surveyed every year at the turn of the year and reflects the intentions and expectations of Swiss companies in the communications sector.
