Farner: The perfect vacation with Hapimag
"Sharing instead of owning" is all the rage—even when it comes to vacation properties. And at Hapimag, it’s been that way for over 50 years. Farner is launching a cross-media brand awareness and lead generation campaign for the provider of vacation ownership rights.
Hapimag members spend their vacations in comfortable vacation apartments in Hapimag's own resorts and benefit from the excellent vacation infrastructure and numerous offers. Whether on the beach, in the countryside, in the mountains or in the heart of a vibrant metropolis, in the exclusive vacation world of Hapimag you have the choice. Again and again.
Vacations are perfect when we can be who we are and cultivate cherished habits, according to the campaign's motto. The image and lead generation campaign stages scary moments that can happen if we don't know what we're getting into and the good Hapimag feeling: arriving, feeling safe and discovering new things. It starts in March 2015 - with Landing page, cinema and online commercials, print ads, online and rich media banners, social media ads, eMailing and print mailings.
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Responsible at Hapimag: Lutz Halbgewachs (Marketing Manager), Andreas Manhart (Head of Marketing Services), Alba Brandenberger (Marketing Services), Mathias Häcki (Web & Multimedia Engineer), Martin Frey (Head of Web & Multimedia), Thomas Weber (Deputy Head of Web & Multimedia), Kathleen Runge (Community Manager). Responsible at Farner: Philipp Skrabal (CCO), Matthias Berg (CD/text), Nina Wick (consultant), Sam Ng (AD), responsible at Topicfilm: Christian Rösch (producer/director), Sebastien Kühne (director), Jan Mettler (camera), Christine Rüfenacht (editor), Meret Burger-Wirz (production manager).
