Farner Consulting continues to expand
Farner Consulting, the Swiss communications and PR agency, is expanding its consulting services and adding several new staff members.
In recent years, Farner Consulting has acquired a broad portfolio of e-commerce clients and built up unique expertise in this growth area. Kurt Rossi, who has been with Farner since 2004, has played a key role in shaping this development as Deputy Market Area Manager. From October 1, 2015 Kurt Rossi a newly created market division focusing on e-commerce and marketing communication. By bundling its services in a specialized market area, Farner is creating additional growth opportunities. The dynamic and competitive e-commerce market, in which the competitive environment and the legal framework are changing rapidly, requires flexible, relevant, distinctive and trust-building communication solutions. This is where the new Farner team, headed by Kurt Rossi, comes in with a full range of consulting and creative implementation services.
As of October 1, 2015 Pascal Urscheler joined the team as Deputy Head of Digital and member of the Farner Management Board. Together with Daniel Jörg and the now eight-strong team, he will further strengthen and expand the agency's cross-media services. Farner's digital market area is growing rapidly, particularly at the interface between social media advertising, online campaigning and content services. Pascal Urscheler is a proven agency professional who has been working in and on digital change in the Swiss communications and marketing industry for over 13 years. Most recently, Pascal Urscheler worked as a freelance strategy consultant for start-ups. Prior to that, he was Head of Business Development at Publicitas. Before that, he headed the Digital Unit of the Publicis agency. His own web agency .nemos, which he set up together with two partners and later sold to Publicis, brought him to Publicis. In addition to supporting the digital market unit as Senior Consultant and Deputy Head of Market Unit, Pascal Urscheler will lead the strategic topics of business development, knowledge and innovation management across the agency.
Strengthened as of January 1, 2016 Michael Schönenberger as Senior Consultant for the Public Affairs market area. The experienced journalist was responsible for the education policy and education issues, social insurance and political parties dossiers in the domestic editorial department of the Neue Zürcher Zeitung. Until 2010, Michael Schönenberger was Managing Director of Zürich Land Medien AG and Editorial Director of the Zürcher Landzeitung. He gained his qualifications at the University of Zurich, where he majored in history and minored in German and political science, graduating with a Master's degree in 2000. In the Public Affairs division at Farner, he will focus on strengthening media expertise and complement the division's management team of around 20 consultants.
Strengthened since July 2015 Janine Zundel as a consultant for the team in Bern in the areas of science, education and art. Janine Zundel previously worked in fundraising at the University of Zurich for four years. From October 1, 2015 Sibylle Widmer joined the Farner creative team in Zurich as a consultant. The Swiss certified marketing manager has spent the last few years working on the client side. Most recently, she worked as Marketing Communication Manager at Publicitas.
