Color fun
Andreas Panzeri reflects on a challenging briefing in which Euro RSCG Zurich couldn't simply take a backseat in the campaign.
Automobile "The driving pleasure becomes even more intense" is the message of a new subject for the Peugeot 207. A difficult briefing, in which Euro RSCG Zurich could not simply sit in the passenger seat of a campaign of the kind that currently bores from the billboard columns as a veritable dozen. Model X on a reflective floor, Model Y in front of a lake reflecting the model, Model Z with a mirrored penumbra... Can a creative advertiser still bear to look at himself in the mirror in the morning? Euro RSCG didn't even ask itself this question, but read further in the briefing: "The newly developed 1.6 16V turbo engine with 150 hp is particularly impressive with its torque of 240 newton-meters."
Would you like a realization? As the illustration shows, the subject designed by Euro RSCG Zurich has ultimately also become such a firework of dynamism. The collage shows the 207 XSi in the middle of a fantastic world in which the intense driving experience is visualized. Almost a bit like in arts and crafts school - on the day when the teacher was still stuck in a traffic jam somewhere with his Peugeot and the students could therefore simply ignite the turbo of their imagination, unrestrained by any authority.
Andreas Panzeri
Would you like a realization? As the illustration shows, the subject designed by Euro RSCG Zurich has ultimately also become such a firework of dynamism. The collage shows the 207 XSi in the middle of a fantastic world in which the intense driving experience is visualized. Almost a bit like in arts and crafts school - on the day when the teacher was still stuck in a traffic jam somewhere with his Peugeot and the students could therefore simply ignite the turbo of their imagination, unrestrained by any authority.
Andreas Panzeri
