Falcon Street Festival Aunt
By Beat Fritsch
By Beat FritschVisiting the old aunt was the party order last week. At the NZZ-Fest you see all the celebrities from media and advertising agencies, because who can afford not to advertise for their clients in the NZZ? as always when the industry meets, there was a lot to talk about and report. At her table, Monica Jäggi from Konnex described the telephone problems that the Winterthur media agency recently had. Due to really serious technical difficulties, the agency could not be reached by landline for a few days. As a result, the management had to send their cell phone numbers to customers, market partners and suppliers by e-mail. And added the charming note in the PS that the telephone bill had been paid "in the event" and that the agency still existed. Wouldn't actually be a bad advertising trick to remind potential customers.
Fredy Collioud was deep in discussion with his "new competitor" Peter Felser from Spillmann Felser Leo Burnett when the shortlist team turned up. Faced with the camera, the Publicis big boss said that he couldn't possibly refuse a photo with someone from the same agency group. To which someone asked if Publicis had already bought SFLB. The solution, of course, lies in networking. On an international level, the Publicis and Leo Burnett agencies belong to the same advertising holding company.
Sandra Ulrich and Beat Stähli told a neighbor at their table that they were already dreaming of skiing down the slopes of Davos again in view of the almost winter-like conditions. Patience, patience - it won't be long before the mountain slopes are covered in snow!
The conversation was great and the atmosphere was excellent. This was due in no small part to the superb food from Segantini Catering. Segantini, who learned his trade with high-end caterer Gamma, was the new discovery at last year's NZZ Festival and can now call himself purveyor to the Old Aunt. Five different starters, four main courses, five cheese and dessert variations. And all served on plates without having to queue. A mature achievement!
There was also a lot more on offer. The audience always eagerly awaits the pointed statements by publishing director Tobias Trevisan. He prefers to speak three or four times in an evening, but doesn't get bogged down in boring speeches. "What's in the newspaper is the truth," he said when announcing the first block of the show. However, Trevisan went on to say that he had lost this illusion in recent days. He was alluding to the reporting in the Swiss press, which had kept him in discussion as the successor to television director Schellenberg for a week despite several denials. The following show block was also about illusions, Trevisan led on to sound illusionist Eli.
The question of what a sound illusionist is was quickly answered. A man with a mouth like a machine gun and a built-in synthesizer! Armed only with a microphone, the artist simulated the acoustics of a car breakdown, a visit to the dentist and finally the obligatory drum solo - the latter accompanied by a hip-hop combo. The whole thing in unprecedented quality and tempo. If you closed your eyes, you thought there were at least three people behind the microphone. Grosso modo - a pleasant event without unnecessary crowds and therefore a thoroughly successful evening.
Beat Fritsch
Fredy Collioud was deep in discussion with his "new competitor" Peter Felser from Spillmann Felser Leo Burnett when the shortlist team turned up. Faced with the camera, the Publicis big boss said that he couldn't possibly refuse a photo with someone from the same agency group. To which someone asked if Publicis had already bought SFLB. The solution, of course, lies in networking. On an international level, the Publicis and Leo Burnett agencies belong to the same advertising holding company.
Sandra Ulrich and Beat Stähli told a neighbor at their table that they were already dreaming of skiing down the slopes of Davos again in view of the almost winter-like conditions. Patience, patience - it won't be long before the mountain slopes are covered in snow!
The conversation was great and the atmosphere was excellent. This was due in no small part to the superb food from Segantini Catering. Segantini, who learned his trade with high-end caterer Gamma, was the new discovery at last year's NZZ Festival and can now call himself purveyor to the Old Aunt. Five different starters, four main courses, five cheese and dessert variations. And all served on plates without having to queue. A mature achievement!
There was also a lot more on offer. The audience always eagerly awaits the pointed statements by publishing director Tobias Trevisan. He prefers to speak three or four times in an evening, but doesn't get bogged down in boring speeches. "What's in the newspaper is the truth," he said when announcing the first block of the show. However, Trevisan went on to say that he had lost this illusion in recent days. He was alluding to the reporting in the Swiss press, which had kept him in discussion as the successor to television director Schellenberg for a week despite several denials. The following show block was also about illusions, Trevisan led on to sound illusionist Eli.
The question of what a sound illusionist is was quickly answered. A man with a mouth like a machine gun and a built-in synthesizer! Armed only with a microphone, the artist simulated the acoustics of a car breakdown, a visit to the dentist and finally the obligatory drum solo - the latter accompanied by a hip-hop combo. The whole thing in unprecedented quality and tempo. If you closed your eyes, you thought there were at least three people behind the microphone. Grosso modo - a pleasant event without unnecessary crowds and therefore a thoroughly successful evening.
Beat Fritsch
visited the Alte Tante from Falkenstrasse this week. More precisely: the NZZ customer party, which took place in the company's own bistro with an adjoining marquee. It goes without saying that a quality newspaper also knows how to organize high-quality events. The guests' expectations were met in full.
We can find out who else meets up at the various events in the advertising scene. Do you already have something to report? Pick up the phone (01 296 97 98) or hit the keys ([email protected]). Event tips and further shortlist images are available online at www.werbewoche.ch
