Fairtrade continues to grow in 2011

Despite the tense economic situation, sales of Fairtrade products are increasing. In 2011, sales of Fairtrade-certified products rose by 8% to CHF 328.3 million.

For the first time, over 1,600 Fairtrade articles were available in the retail and food service sectors. Producers in developing and emerging countries generated direct income of CHF 70 million, of which CHF 5.8 million was in the form of a Fairtrade premium, according to a Max Havelaar press release on Friday.

The Step label can hold its own despite the economic crisis
The Step label's license income stagnated in 2011 due to the difficult economic environment and the weak euro exchange rate, according to the press release. The label generated a surplus of CHF 4,549 in 2011. Despite the stagnation, Step was able to push ahead with its internationalization with new partners in the UK and Canada.
 

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