Vehicle advertising on the rise
With a decline of 3% compared to the same month last year, the free fall in advertising pressure was slowed for the time being in March. In February, it was still 9.5% behind the previous year's figure.
Mediafocus With a decline of 3% compared to the same month last year, the free fall in advertising pressure was slowed for the time being in March. In February, it was still 9.5% behind the previous year's figure. The radio, Internet and teletext media continued to develop unimpressed by the negative trend, with double-digit growth rates in the first quarter. The media cinema, consumer, financial and business press and posters form the opposite pole with negative trends in the double-digit range. The following key markets showed anti-cyclical advertising behavior: Watches/jewelry (+25.2 percent), vehicles (13.4 percent) and cosmetics/personal care (+23.2 percent).
