Flag (dis)loyalty

Even advertisers are sometimes still capable of learning. The most recent example: the Sunrise team at Wirz Werbung in Zurich.telecommunication The creative team led by CD duo Thomas Bolliger and Thomas Kurzmeyer wanted to publicize the reduction in foreign tariffs in twelve countries with a traditional "flag-waving event". The flag-waving clubs approached were enthusiastic about the idea, but did not want to take part. The reason for their refusal: anyone who waves a flag other than the Swiss flag is ostracized in this guild. However, the advertisers had a stroke of luck: a professional - whose name is understandably withheld here - was found after all, who initiated the hastily cast models into the art of unpatriotic flag-waving.