Facts Budget for Scholz & Friends

Media The news magazine Facts will be managed by the advertising agency Scholz & Friends Zurich (S&F) with immediate effect. The agency came out on top in a competitive pitch for the overall budget of the Tamedia title; the previous budget holder Euro RSCG Switzerland did not take part in the pitch due to differing views on the approach and remuneration. The first major task for S&F is the relaunch of Facts in April. With the new claim "Facts. Knowing what counts", S&F wants to emphasize the magazine's increased claim to greater depth and substance.