Facing creates sustainability brand

The Transgourmet Group is Europe's second-largest cash & carry and food service company and offers its customers not only large pick-up markets but also a wholesale delivery business with a turnover of more than 8 billion Swiss francs. Facing was commissioned to develop an international sustainability private label concept for Switzerland, Germany, France and Austria. The newly introduced sustainability own brand offers the Group the opportunity to realize a sustainable value-added offering with additional economic benefits alongside price-oriented services and branded products. In addition to the sustainable quality of the products, the brand meets people's growing need to reconnect with the origin, the way the products are made and their authentic history.

Facing developed the international sustainability brand under the lead of Transgourmet Holding, while the sustainability expertise was provided by the strategy consultancy grüneköpfe.

Responsible at Transgourmet Holding: Jürg Peritz; responsible at Facing: Lucius Leonhardt (management, consulting), Claudia Keller (consulting, project management), Ilona Schweizer (art direction), Dimitri Bachmann (project management). Responsible at Grüneköpfe Strategy Consulting: Jörg Reuter.