Facing: Redesign packaging Dynoptic
The Facing agency was commissioned to redesign Dynoptic's product packaging.
Dynoptic is an association of opticians in Switzerland that offers its own collection of contact lenses and care products. Dynoptic's range includes the two product lines Dynaeasy for lens care and Dynawell for eye care. All products were previously offered in single-color packaging. In addition, the products have been numbered consecutively to enable customers and sales staff to recognize them quickly, according to a press release. However, the colors of the numbers on the packaging were previously chosen at random.
Facing was commissioned to revise and update the existing packaging concept. The Dynaeasy product line clearly stands out from competitor products thanks to its black background. Facing retained the simple design of the packaging for the redesign. The packaging background remains black and the numbering of the products is still used. However, Facing developed a cross-number color coding, with each color representing a specific purpose. A green number indicates "all-in-one" products, a red number stands for cleaning products that need to be used with caution and a blue number indicates products that can be used for cleaning contact lenses on the go. The packaging for the Dynawell eye care product line was designed according to the same concept, but instead of black, the background of the packaging is blue and the numbers are white.
Responsible at Dynoptic: Thomas Wipfli, Chris Schellmoser. Responsible at Facing: Lucius Leonhardt (Management, Consulting), Anthony Solenthaler (Consulting), Roger Sandmeier (Creative Director), Isabel Aeschbach (Design).
