Fachwerk brings Pallas Kliniken to TV with new format
The agency group Fachwerk Kommunikation launches the television format "Pallas TV" for Pallas Kliniken to create more awareness among the over-50s.
With its 18 locations in German-speaking Switzerland, Pallas Kliniken is one of the largest clinic groups in Switzerland. The clinic group offers a wide range of services, consisting of treatments in ophthalmology, dermatology and aesthetic medicine. Now the group has its own TV format: "Pallas TV - the magazine for ophthalmology and aesthetic medicine", which was conceived by the Fachwerk Advertising agency, reports on specific treatments in various issues over the course of a year, portraying individual clinic locations.
The relevant treatment is explained by experts from the hospital group and supplemented by the personal experiences of patients. In addition, each TV magazine focuses on the umbrella brand's guiding values of "excellent medicine" and "humane treatment" and is thus intended to convey medical excellence and emotions in equal measure. The TV magazines are accompanied by presenter Ellen Brandsma.
In addition to conception and realization, Fachwerk is responsible for the media strategy and distribution of the TV campaign. The TV magazine is broadcast on regional German-language stations such as TeleZüri, TeleBärn and TeleM1. In addition, each episode is announced in advance on regional radio stations.
Responsible at Pallas Kliniken: Daniel Junker (COO), Prof. David Goldblum (CMO), Christoph Ernst (Head of Marketing), Daliah Kremer (Project Manager Internal/External Communication), Tanja Schwaller (Project Manager Marketing Aesthetics). Responsible at Fachwerk Kommunikation: Nektarios Thanasis (CEO), Damian Wolfisberg (Head of Fachwerk Advertising), Woula Goutziomitros (Consultant Healthcare & Pharma) and Tino Heuter (Creative Director). Production (SE Media): Sven Emmenegger (CEO), Remo Marti (Creative Director), Robin Hunziker (Video Editor).
