Symposium: Passion for Packaging

Packaging innovations are only successful as innovations when they persuade consumers to buy. How these can become a success at the POS is one of the central topics of the "Passion for Packaging - Conference 2014". On both days of the trade show, speakers will provide food for thought on tomorrow's goals and strategies. They will thus deepen the range of topics covered at the easy Fairs industry events "Packaging Innovations Zürich" and "Verpackung Zürich".

The focus of the "Passion for Packaging - Conference" is on packaging and design, branding and future & trends. The main focus will be on luxury goods and luxury products in the high-priced to luxury segment - for example with regard to brand, branding, rebranding, image, positioning, differentiation or product appeal.

At the start of the "Passion for Packaging - Conference" on Wednesday, March 26, 2014, Philippe Dubois, President of SVI Swiss Packaging Institute, and Martina Hofmann, Exhibition Manager Packaging Innovations Zurich, will welcome the participants at 8:30 a.m.. Olivia Bosshart from Kion, the event platform for zeitgeist topics from the worlds of business, politics, culture and society, will lead through the program of the "Passion for Packaging - Conference".

The detailed conference program and online registration can be found at here.