Trade media as an advertising medium - effective marketing tool or obsolete model?
SURVEY What makes a specialist medium an attractive advertising platform? And what does digitalization mean for trade media? Your opinion is needed!
What is the importance of trade media for marketers? Tell us what you think.The mix of advertising channels is becoming ever broader. Although Swiss specialist media remain attractive as advertising platforms, they have to meet high standards in terms of quality and reach. This is also shown by a Survey of various advertising clients. What role do you think trade media still play in the marketing mix today? Take part in our short survey now (five questions, duration approx. three minutes).
To the survey
By the way: The results of our latest survey "Digital marketing - yes, but how?" will be published on October 26 at www.m-k.ch and in the upcoming issue of MK Marketing & Communication 10/2015 published.
