Technical jargon: What does sprint mean?
In athletics, a distinction is made between sprinters, middle-distance runners and long-distance runners. In marketing and communication, there have recently only been sprints - at least in terms of implementation. Strategies are developed for the long term and with the aim of sustainability (long-distance running), but by the time they are implemented, the entire squads and teams are usually no longer in charge in the medium term (middle-distance runners). Either they are already on to the next step in their careers or have been restructured and are responsible for other areas. Those left behind then have only one option: the sprint. Put twice as much power on the ground in half the time and hope that you can pause for a moment in between. The fact that this can be done with a certain ease and nonchalance has been demonstrated in recent years by one man in particular: Usain Bolt. Unfortunately, he rarely managed more than four sprints per year. Front or back-end developers, UI/UX, interactive or whatever designers can only dream of that. Their sprints take place every day, with no end in sight. And nobody claps either.

