Facebook: Expansion à la Google
Following the launch of «Facebook Connect,» the social network is continuing to expand its infrastructure offerings for external websites. In the future, website operators will also be able to integrate Facebook’s «Like» button into their sites.
By clicking on the "Like" button, Facebook users can praise all kinds of things - photos, texts, comments from others and links to websites. Now the recommendation function will soon also be available on external sites. The new service will be presented this week at the Facebook developer conference F8, reported Der Spiegel, citing the New York Times and the Financial Times. The Facebook deal is likely to be very similar to the one with Google for content providers: The providers get more attention through the recommendations. In return, Facebook gains new insights into the interests of its members. This is likely to be material for an advertising network.
Facebook's competitors are concerned about the spread of the network's interfaces on the web. Google, Microsoft, Yahoo and some other providers support a new standard called XAuth, which website providers can use in a similar way to Facebook Connect.
Facebook's competitors are concerned about the spread of the network's interfaces on the web. Google, Microsoft, Yahoo and some other providers support a new standard called XAuth, which website providers can use in a similar way to Facebook Connect.
