Facebook changes advertising program after protests
The social networking platform Facebook will modify a newly introduced advertising program. This move comes in response to protests from numerous Facebook users who have complained about privacy violations.
The social networking platform Facebook is to change a newly introduced advertising program. This is in response to protests from numerous Facebook members who have complained about data protection violations, as reported by SDA on Thursday. Since last November, so-called beacon (lighthouse/flashing light) ads have been displayed on Facebook. These inform members about the activities of their friends on third-party sites. This could be a purchase transaction at an online bookstore, for example, provided the bookstore has concluded a cooperation agreement with Facebook. Many members felt that their privacy had been violated as a result.
In his blog, Facebook founder Mark Zuckerberg admitted that he had misjudged the reaction of users in connection with the advertising system.
Facebook was founded in 2004 and was initially aimed primarily at students. However, other user groups are now also being reached. According to a study by Emarketer Inc., the advertising market in social networks is expected to grow to 3.6 billion dollars by 2011.
In his blog, Facebook founder Mark Zuckerberg admitted that he had misjudged the reaction of users in connection with the advertising system.
Facebook was founded in 2004 and was initially aimed primarily at students. However, other user groups are now also being reached. According to a study by Emarketer Inc., the advertising market in social networks is expected to grow to 3.6 billion dollars by 2011.
