Eyeloveyou: Colourkey newborn
The Basel youth card Colourkey has a fresh look. Eyeloveyou designed and implemented the entire appearance from the logo to the printed matter and the website to posters and advertisements.
From the very beginning, the new image was developed in close dialog with the target group. In several intensive workshops, to which young people from Basel were invited, trends, preferences and needs were precisely surveyed. The creative concept and the new CD are direct results of this discussion, according to the press release.
Digital visuals, implemented in analog
Trends don't just happen in people's heads, but also on the web. The innovation platform Kickstarter provided the idea for the new image world: Eyeloveyou invested in the development of the Pixelstick, which she was subsequently the first to hold in her hand. This is how the new image world is implemented - images that look digitally mounted, but in reality were created analog with long exposure times.
In addition to a completely new corporate design and fresh key visuals for all channels, Eyeloveyou also implemented a whole range of online measures, created the entire media plan including digital strategy and thus managed to holistically complete the image change of Colourkey. The Colourkey was born anew in 2016 after 26 years.
Responsible at Colourkey: Fabian Süess (Management), Miriam Lüdin (Deputy Management). Responsible at Eyeloveyou: Stevie Fiedler (concept, creation), Christoph Merkt (creation), Martin Sautter (photography, composing), Zoe Maritz (consulting), Marleen Diener (consulting).
