Eyekon wins mandate for Postmail
The design and communications agency Eyekon has signed Postmail as a new client. It won the client over with a concept for an interactive mailing guide.
The online guide offers a comprehensive planning aid for sending offline mailings on a microsite and is part of Swiss Post's direct marketing activities. It will be available free of charge on the Swiss Post website from the fall. The aim is to make it easier for SMEs to create mailings. The new solution makes it possible to configure an advertising mailing throughout the entire creation process and bring it to life: from situation analysis and target group selection to the calculation of shipping costs. As a result, the user ends up with a concept that serves as a budget and decision-making basis for the mailing to be sent.
