Eyecatcher realizes game for first cell phone photovela

The full-service agency for interactive media The Eyecatcher has programmed the online game for the first photonovela "WE LOVE - die Goldkinder". The game, which the Zurich agency realized in collaboration with Orange, is designed to generate as much attention as possible for the mobile novela, according to a press release. Anyone who wants to take part in the game uploads a picture of themselves to the Orange website, poses next to their favorite star from the photo novela and invites people to vote - whoever gets the most votes wins.