Exxtra Y&R starts countdown for Audi
Exxtra Y&R has launched a campaign to promote the new Audi A1 admired. The launch tagline, «It’s time for your first Audi,» is designed to appeal to young buyers.
The heart of the campaign is the sweepstakes "Countdown". Under time pressure, participants have to prove their knowledge of Audi. With each correct answer, they get a little closer to the goal of getting the ticker down to zero. Three participants will win a new Audi A1 Sportback admired.
Exxtra developed the game for participation on mobile devices and on the PC. TV spots with Shazam activation, advertisements and POS advertising media with QR code and online and mobile banners bring recipients directly to the game. Promotions at Audi dealers, cards for free and other measures round off the campaign.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi), Stefanie Koch (Project Manager Audi Advertising). Responsible at Exxtra: Markus Gut (CCO) Daniel Bieri (ECD), Sandro Kümin and Dominik Siegrist (creation), Dieter Boller (text) Catherine Pearson (DTP), Susan Baumgartner, Donat Grimm and Viviane Kessler (consulting), Martin Frank (strategy), Oliver Läubli, Patrick Meier, Robert Seidl, Rigobert Mihle, Marcin Kolonko (development & programming), Mediacom (media), Wirz & Fraefel (postproduction).
