Exxtra / Y&R :: Campaign for Audi
Exxtra / Y&R has launched a campaign designed to highlight the features of the new Audi RS4.
The interactive Zoom banner takes a close look at the details of the new Audi: from the large air intakes to the ergonomic design of the cockpit. The claim of the Audi RS 4 Avant, which is also being promoted through a mailing and advertisements, can be seen in every detail, the agency said in a press release. The message: uncompromisingly sporty - but more than just a sports car thanks to its high suitability for everyday use.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra / Y&R: Markus Gut (CCO), Daniel Bieri (CD), Sandro Kümin (AD), Dominik Sigrist, Julia Miller (graphics), Florian Tillmann, Kevin Bloch (text), Lisa Indlekofer, Marcin Kolonko (flash), Susan Baumgartner, Pascal Trütsch (consulting).
