Exxtra: Subject created for Audi
After Audi was voted «Favorite Car,» the Exxtra agency created an ad through which the automaker would like to thank voters.
Schweizer Illustrierte, together with Autoscout24, Blick, L' Illustré and Il Caffé, organized the "Swiss Car of the Year" poll for the first time. A public jury chose their personal favorite car from 46 new products. Audi was among the frontrunners and took two places on the podium: The Audi A6 was voted "favorite car" by readers, with the Audi Q3 taking 2nd place. Audi thanked the numerous voters with an advertisement addressed to them.
Responsible at Amag: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra: Markus Gut (CCO), Patrick Bucher (text), Franziska Saxer (graphics), Pascal Trütsch (consulting).
