Exxtra: Attracts attention in 3.2 seconds
For the launch of the new Audi R8, Exxtra was commissioned to create a large-scale campaign that dramatizes the message "Turn your garage into a racing team." online and offline.
In addition to the Landing page, a mailing was sent to selected Audi drivers to accompany the banners and advertisements. Contents: An Audi R8 booklet and eight exclusive Sirocco calming teas. The recipient should treat himself to at least one of these before he gets to grips with the new Audi R8. Because the super sports car gets the pulse racing, so every opportunity to relax beforehand should be used.
The Audi Sport concept was also presented with the Audi R8. This is a new store concept in which selected Audi partners present the high-performance vehicles such as the Audi R8 and the RS models in a special area of the showroom. The microsite designed by Exxtra facilitates the dealer search and provides information about current offers and vehicles.
Responsible at AMAG Automotive and Engines: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Corinne Grollmuss (Project Manager Marketing Communication). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (CD), Sandro Tissi, Andrei Vid (AD), Stefan Cramer (text), Susan Baumgartner, Lukas Von Wartburg, Lisa Lonoce (consulting) Catherine Pearson (DTP), Rigobert Mihle (backend programming), Robert Seidl (frontend programming). Media: Mediacom. Banner production: Fivenine Digital.
