Exxtra keeps dangers at bay for Audi
Audi's «adaptive cruise control» driver assistance system regulates the distance to the vehicle ahead by automatically accelerating and braking. Exxtra delivers this benefit in a simple yet impressive way.
Two words that have a harmless meaning on their own are prevented from becoming a danger when used together by the "adaptive cruise control" distance. To be read on posters and advertisements, among other things.
Responsible at Amag: Donato Bochicchio (Head of Brand Audi), Christian Frey (Head of Marketing Audi), Stefanie Koch (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Susanne Weeber (art direction), Susanne Weeber, Natasa Maricic (text), Jeremy Küng (graphics), An Le (3D realization), Susan Baumgartner (consulting).
